Overview
A Florida-based vacation rental management company Awayday oversees a portfolio of 5,000 rental homes can be anything from affordable one-bedroom apartments to luxury properties and coastal vacation rentals. In 2023, Awayday made the strategic decision to integrate more business units onto the Track software solution, migrating from another Property Management System (PMS). This move allowed them to enhance their connectivity with channels like Vrbo, streamline operations, and gain a one-stop destination for all their property management and distribution needs.
Challenge
Until recently, the Awayday team worked with multiple PMS systems across different parts of their businesses and regions, which proved to be cumbersome. Each system had its quirks, and training new revenue managers took time.
As the Revenue Director for one of Awayday’s business units, Anthony Bottaro felt the pain of Awayday’s data being scattered across various platforms, preventing him from easily getting a holistic view of their business. Their business needed a unified solution that could consolidate information and allow to manage their listings across all distribution channels from one place.
Solution
Track’s seamless integration with various channels, including Vrbo, was one of the major factors that influenced Awayday’s decision to migrate to select their system over the others that they were using. It allowed them to manage listings, rates, and availability effortlessly. Anthony believes that consolidating processes and data-driven decisions have undoubtedly contributed to their business’ success, helping Awayday drive an overall occupancy rate at 52.7% in 2023.
We’ve been with Vrbo since its inception. Luxury properties and coastal rentals thrive on Vrbo, contributing 18-20% of our business. With Vrbo as one of our leading channels and Track as our software solution, we can monitor occupancy in real-time, adjust pricing, address any issues promptly, and grow our business.
Track’s robust reporting tools empowered the Awayday team to create custom reports on demand. Today, Awayday’s team can analyze performance metrics, identify trends, and make data-driven decisions.
(Images in this article were created for illustration purposes and don’t contain any real data.)
Track’s dashboard provides an overview of channel connectivity and insights into channel performance, allowing Awayday to optimize their listings and address any errors promptly. “We can see how our listings appeared on Vrbo and other platforms, ensuring consistency and accuracy,” says Anthony. “Track serves as our central hub. We manage everything from listings to fees within the platform. Having a single source of truth streamlines our operations.”
Track’s system also provides time-saving features. For example, clicking on a property in the Track software takes Anthony directly to the corresponding Vrbo listing. This feature has saved him countless hours.
Our partnership with Vrbo and the adoption of Track have transformed our vacation rental management business. We’re more agile, data-driven, and better equipped to serve our guests. As we continue to grow, Track remains our trusted ally, allowing us to be stronger, better, and faster.