General content guidelines

  •  A listing must accurately portray the rental.
  • The advertising region selected for a listing must be as exact as possible.
  • Listings mustn’t contain information copied from another listing.
  • We allow one listing subscription per property for each account across all our global sites.
  • The property description must be for the advertised unit only. Don’t use the property description fields to describe additional units.
  • Listing content must comply with our Marketplace Standards and Content Guidelines.



How to use the listing editor

Add the following into the description tab:
  • Headline: minimum of 20 characters
  • Description: minimum of 400 characters
Note: A listing is placed on hold if it doesn’t contain the minimum character count.

The following types of information aren’t permitted in text areas of your listing (unless otherwise indicated by field names):


Note for Integrated Property Managers

Update listing content in your Property Management System (PMS). All required content must be complete before a listing can go live, including the listing details, lodging configuration, rates, and availability. If the listing status is still ‘Incomplete’ after 48 hours of the listing’s export from your PMS to Vrbo, select Contact Us and notify Vrbo Integration Support.